Analysis of text mining vendor Attensity and its products. Related subjects include:

June 10, 2008

Attensity update

I chatted recently with David Bean, Attensity’s CTO, and then with marketing exec Phil Talsky. Highlights included: Read more

October 5, 2007

Text mining applications as per Attensity and Clarabridge

Besides asking them technical questions, I surveyed Attensity and Clarabridge last week about text mining application trends, getting generously detailed answers from Michelle De Haaff of Attensity and Justin Langseth of Clarabridge. Perhaps the most important point to emerge was that it’s not just about particular apps. Enterprises are doing text mining POCs (Proofs of Concept) around specific apps, commonly in the CRM area, but immediately structuring the buying process in anticipation of a rollout across multiple departments in the enterprise.

Other highlights of what they said included: Read more

October 5, 2007

Nice new phrase — Voice of the Market

Michelle DeHaaff, Attensity’s VP of Marketing, just introduced me to a nice phrase — Voice of the Market, obviously related to Voice of the Customer. As Michelle put it:

We’ve also expanded into what we call Voice of the Market data – providing a combination of analysis on external and internal data

– this is how we’ve heard our customers put it:

*Customer feedback comes in many forms……when customers don’t know you are listening (blogs, public web forums) it is important to hear what they say.

*When customers purposely tell you something (via emails, in surveys, captured in customer service notes) it is not only important, but expected….

The first of those would be Voice of the Market, while the second would be Voice of the Customer.

October 5, 2007

When to use exhaustive extraction

I’ve been emailing and/or talking with both Clarabridge and Attensity this week. Since they’re the two big proponents of exhaustive extraction, I naturally asked whether there are any cases exhaustive extraction should not be used. In Clarabridge’s case, it turns out exhaustive extraction is the default, and no customer has ever turned this default off. However, their current high end is several million documents* per year. They suspect that in some current projects with much higher volumes the default may finally be turned off. Read more

October 5, 2007

David Bean of Attensity explains sentiment and other qualifiers

David Bean of Attensity is rightly one of the most popular explainers of text mining, for his clarity and personality alike. I shot a question to him about how Attensity’s exhaustive extraction strategy handled sentiment and so on. He responded with an email that contains the best overall explanation of sentiment analysis in text mining I’ve seen anywhere. Naturally, this is rolled into an Attensity-specific worldview and sales pitch — but so what? Read more

June 14, 2007

Text analytics buzzphrase of the year – “Voice of the Customer”

If there was one theme to this year’s Text Analytics Summit, it’s “Voice of the Customer.” Attensity’s pre-conference press release was about a Voice of the Customer offering. Clarabridge’s sponsored user talk was about a Voice of the Customer app. SPSS’s marketing materials emphasized Voice of the Customer. Sentiment analysis and Web/blog scraping were frequently mentioned, in contexts such as “customer care,” “reputation management,” and/or “competitive intelligence.”

But above all, it was “Voice of the Customer.” I know it’s till June, but I think we have our text analytics industry buzzphrase of the year.

May 23, 2007

(A little) more on Business Objects/Inxight

After missing what seems to have been an uninformative press conference anyway, I hooked up later with the Business Objects folks on the phone. I say that it was probably uninformative because in the short call, it was pointed out to me that they really weren’t at liberty to say much anyway. Here are a couple of tidbits I picked up even so.

March 26, 2007

Clarabridge takes on Attensity

Text mining newbie Clarabridge gave me the all-too-customary “Please let us brief you, but then don’t write about it for a while” routine. Now that it’s OK to post, what I’m up for offering is a few salient points in bullet form.

Frankly, if somebody wants an alternative to the Attensity/Teradata/Business Objects partnership they could do worse than talk with Clarabridge.

March 21, 2007

Text Analytics Summit marketing panel: Membership firmed up

We’ve now solidified the membership of the Text Analytics Summit marketing panel. It is:

Michelle, Michel, and Mary are all obvious choices, responsible for marketing at leading text mining vendors. In addition, Mary has excelled on the same panel in the past, Michel sent me e-mail with some brilliant thoughts on the panel subject, and Attensity has one of the most interesting strategies in the text analytics market.

As for Dave — he’s simply one of the most astute marketing theorists working in software today. And he runs a very interesting text technology company. And he used to be most senior marketing guy in all of business intelligence, when he was SVP at Business Objects. In his copious free time, he writes a really cool blog.

December 27, 2006

Telling Attensity and ClearForest apart

So far as I can tell, Attensity’s strategy when the company was originally founded was rather like ClearForest’s strategy today – and vice-versa. That said, here’s where they seem to stand at this time:

Read more

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