If there was one theme to this year’s Text Analytics Summit, it’s “Voice of the Customer.” Attensity’s pre-conference press release was about a Voice of the Customer offering. Clarabridge’s sponsored user talk was about a Voice of the Customer app. SPSS’s marketing materials emphasized Voice of the Customer. Sentiment analysis and Web/blog scraping were frequently mentioned, in contexts such as “customer care,” “reputation management,” and/or “competitive intelligence.”
But above all, it was “Voice of the Customer.” I know it’s till June, but I think we have our text analytics industry buzzphrase of the year.