June 14, 2007
Text analytics buzzphrase of the year – “Voice of the Customer”
If there was one theme to this year’s Text Analytics Summit, it’s “Voice of the Customer.” Attensity’s pre-conference press release was about a Voice of the Customer offering. Clarabridge’s sponsored user talk was about a Voice of the Customer app. SPSS’s marketing materials emphasized Voice of the Customer. Sentiment analysis and Web/blog scraping were frequently mentioned, in contexts such as “customer care,” “reputation management,” and/or “competitive intelligence.”
But above all, it was “Voice of the Customer.” I know it’s till June, but I think we have our text analytics industry buzzphrase of the year.
Categories: Attensity, Clarabridge, SPSS, Text Analytics Summit, Text mining, Voice of the Customer
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3 Responses to “Text analytics buzzphrase of the year – “Voice of the Customer””
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My take is at http://intelligententerprise.com/blog/archives/2007/06/voice_of_the_cu.html .
Thanks, Seth.
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