June 14, 2007

Text analytics buzzphrase of the year – “Voice of the Customer”

If there was one theme to this year’s Text Analytics Summit, it’s “Voice of the Customer.” Attensity’s pre-conference press release was about a Voice of the Customer offering. Clarabridge’s sponsored user talk was about a Voice of the Customer app. SPSS’s marketing materials emphasized Voice of the Customer. Sentiment analysis and Web/blog scraping were frequently mentioned, in contexts such as “customer care,” “reputation management,” and/or “competitive intelligence.”

But above all, it was “Voice of the Customer.” I know it’s till June, but I think we have our text analytics industry buzzphrase of the year.


3 Responses to “Text analytics buzzphrase of the year – “Voice of the Customer””

  1. Seth Grimes on June 14th, 2007 5:28 pm
  2. Curt Monash on June 15th, 2007 7:58 am

    Thanks, Seth.

    I’ve got to change my WordPress themes. Trackbacks rarely work, except from my own blogs or from spammers …

  3. Text Technologies»Blog Archive » Nice new phrase — Voice of the Market on October 5th, 2007 10:16 pm

    […] of Marketing, just introduced me to a nice phrase — Voice of the Market, obviously related to Voice of the Customer. As Michelle put it: We’ve also expanded into what we call Voice of the Market data – […]

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