Analysis of Baynote and its offerings.

May 1, 2007

Huge e-commerce gains claimed by everybody

The folks at Progress claim huge conversion rate benefits to EasyAsk, although unfortunately so far I’ve been unable to drill down and see what those numbers really mean. (Flagship customer = Land’s End.) Baynote makes more modest but still large claims. (Flagship customer = no big names that I’m aware of.) Endeca is clearly the market leader. (Flagship customers = Wal-Mart, Home Depot.) Mercado and Inquira are important players, at least in certain verticals.

I think it’s safe to say that e-commerce site navigation aids constitute a really important product category.

April 30, 2007

Wise Crowds of Long-Tailed Ants, or something like that

Baynote sells a recommendation engine whose motto appears to be “popularity implies accuracy.” While that leads to some interesting technological ideas (below), Baynote carries that principle to an unfortunate extreme in its marketing, which is jam-packed with inaccurate buzzspeak. While most of that is focused on a few trendy meme-oriented books, the low point of my briefing today was the probably the insistence against pushback that “95%” of Google’s results depend on “PageRank.” (I think what Baynote really meant is “all off-page factors combined,” but anyhow I sure didn’t get the sense that accuracy was an important metric for them in setting their briefing strategy. And by the way, one reason I repeat the company’s name rather than referring to Baynote by a pronoun is that on-page factors DO matter in search engine rankings.)

That said, here’s the essence of Baynote’s story, as best I could figure it out. Read more

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