Analysis of text mining/custom publishing vendor nStein and its products. Related subjects include:
CEO Eric Bregand of Temis recently checked in by email with an update on text mining market activity. Highlights of Eric’s views include:
- Yep, Voice Of The Customer is hot, in “many markets”; Eric specifically mentioned banking, car, energy, food, and retail. He further sees IBM backing VotC as text’s “killer app.” (Note: Temis has a history of partnering with IBM, most notably via its unusually strong commitment to UIMA.)
- Specifically, THE hot topics in the European market these days are competitive intelligence and sentiment analysis. (Note: I’ve always thought Temis got serious about competitive analysis a little earlier than most other text mining vendors did.)
- Life sciences is an ever growing focus for Temis.
- I confused him a bit with how I phrased my question about custom publishing and Temis’ Mark Logic partnership. But he did express favorable views of the market, specifically in the area of integrating text mining and native XML database management, and even volunteered that nStein appears to be doing well.
|Categories: Application areas, Competitive intelligence, Custom publishing, IBM and UIMA, Investment research and trading, Mark Logic, nStein, TEMIS, Text mining, Voice of the Customer||1 Comment|
It was tough to judge user demand at the recent Text Analytics Summit because, well, very few users showed up. And frankly, I wasn’t as aggressive at pumping vendors for trends as I am some other times. That said, I have talked with most text analytics vendors recently,* and here are my impressions of what’s going on. Any contrary – or confirming! — opinions would be most welcome.
*Factiva is the most significant exception. Hint, hint.
If you think about it, text analytics is a “secret ingredient” in search, antispam, and data cleaning,* and this dominates all other uses of the technology. A significant minority of the research effort at companies that do any kind of text filtering is – duh — text analytics. Cold comfort for specialist text analytics vendors, to be sure, but that’s the way it is.
*I.e., part of the “T” in “ETL” (Extract/Transform/Load).
Text-analytics-enhanced custom publishing will surely at some point become a must-have for business and technical publishers. However, it appears that we’re not quite there yet, as large publishers make do with simple-minded search and the like. In what I suspect is a telling market commentary, there’s no headlong rush among vendors to dump text mining for custom publishing, notwithstanding the examples of nStein and (sort of) ClearForest. I don’t want to be overly negative – either my friends at Mark Logic are doing just fine or else they’re putting up a mighty brave front – but I don’t think the nonspecialist publishing market is there yet. Read more
|Categories: Application areas, ClearForest/Reuters, Custom publishing, Factiva/Dow Jones, Mark Logic, nStein, SAS, Search engines, Spam and antispam, Text Analytics Summit, Text mining, Voice of the Customer||2 Comments|
nStein canceled out of the Text Analytics Summit, with some bizarre behavior. For example, to the last moment they insisted they were showing up. But then they didn’t, leaving me holding the bag on the Marketing Panel. (Fortunately, Olivier Jouve of SPSS pinch-hit expertly on very short notice.)
This kind of odd reclusiveness is usually a sign of an impending corporate transaction, or at least a desire for one (cf. ClearForest). But for the premier potential buyers there are several stronger and more attractive alternatives to mate with.
And as I pointed out to several folks today, being located in Montreal is unlikely to give nStein a leg up in being acquired by Cognos. That’s not how Cognos evaluates acquisitions.
We’ve now solidified the membership of the Text Analytics Summit marketing panel. It is:
- Curt Monash, President, Monash Information Services
- Dave Kellogg, CEO, Mark Logic Corporation
- Michelle De Haaff, VP Marketing, Attensity Corporation
- Michel Lemay, VP Marketing, nstein Technologies
- Mary Crissey, SAS Analytics Marketing Manager, SAS Institute
Michelle, Michel, and Mary are all obvious choices, responsible for marketing at leading text mining vendors. In addition, Mary has excelled on the same panel in the past, Michel sent me e-mail with some brilliant thoughts on the panel subject, and Attensity has one of the most interesting strategies in the text analytics market.
As for Dave — he’s simply one of the most astute marketing theorists working in software today. And he runs a very interesting text technology company. And he used to be most senior marketing guy in all of business intelligence, when he was SVP at Business Objects. In his copious free time, he writes a really cool blog.