June 10, 2008
I chatted recently with David Bean, Attensity’s CTO, and then with marketing exec Phil Talsky. Highlights included:
- Voice of the Customer/Voice of the Market (Attensity pretty much conflates the two) applications are going really well. David kept repeating that prospects were actually calling Attensity, rather than Attensity having to go out on sales calls and find them. (Of course, that’s what’s supposed to happen when you have good marketing, including but not limited to lead generation.) Phil said that the quarter is going extremely well, including with some big-name customers.
- Attensity’s new favorite buzzword for these applications is “First-person intelligence.”
- About 50% of Attensity’s commercial customers take the technology on a SaaS basis, including some of the biggest ones. I didn’t know that, but thought I’d ask after discovering how important SaaS is to Clarabridge. While Attensity apparently introduced a “new” SaaS offering earlier this year, in fact some of Attensity’s largest customers have always been on SaaS. Edit: Actually, that 50% figure is overstated.
- Clarabridge is Attensity’s only significant commercial competitor, at least to the extent David or Phil is aware.
- Government is a strong market for Attensity too. (Recall that Attensity was funded by In-Q-Tel.)
- In particular, Attensity has expanded from intelligence to civilian law enforcement, via something called LEADS (Law Enforcement Analysis Desktop Solution). LEADS extracts relationship information from case notes and the like and dumps it into the I2 link analysis tool (OEMed). I’m aware of only one actual LEADS customer (Chesterfield County, VA). But Attensity is talking with other jurisdictions, plus (an obvious group of prospects) “fusion centers” that combine case information across jurisdictions.
Categories: Application areas, Attensity, Clarabridge, Competitive intelligence, Software as a Service (SaaS), Text mining, Text mining SaaS, Voice of the Customer
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