June 16, 2008

Attensity update updated

I chatted a bit with Attensity’s CTO David Bean and sales VP Jeff Johnson yesterday at the Text Analytics Summit. Jeff confirmed what has colleagues had already told me — most of the action is now in Voice of the Customer/Market, he expects a very strong June quarter, etc. But one thing I posted last week wasn’t quite right. Hosted implementations (i.e., SaaS) haven’t yet reached the 50% level at Attensity. However, they are indeed growing fast, and they’re all (or almost all) in the Voice of the Customer/Market area.

Comments

4 Responses to “Attensity update updated”

  1. Attensity update | Text Technologies on June 16th, 2008 11:42 pm

    [...] About 50% of Attensity’s commercial customers take the technology on a SaaS basis, including some of the biggest ones. I didn’t know that, but thought I’d ask after discovering how important SaaS is to Clarabridge. While Attensity apparently introduced a “new” SaaS offering earlier this year, in fact some of Attensity’s largest customers have always been on SaaS.  Edit:  Actually, that 50% figure is overstated. [...]

  2. Seth Grimes on June 18th, 2008 4:40 pm

    It’s Clarabridge that quotes 50% SaaS.

    I look for SaaS to be really, really healthy in this space for reasons not found in other IT sector. Specifically: 1) Much/most of the information of concern to folks doing Voice of the Customer, Voice of the Market, and CI work is on the Web. There’s no security worry, whether well founded or not, about sending corporate data “outside the firewall.” 2) Firms providing VOC, VOM, and CI capabilities can have a process once, sell many times model for Web-harvested data and associated analytical capabilities.

    Seth

  3. Curt Monash on June 18th, 2008 6:49 pm

    Seth,

    I meant what I said. David just misspoke, which is OK as he doesn’t represent himself as being deeply knowledgeable about customer base details.

    CAM

  4. Attensity update | Text Technologies on October 24th, 2008 12:29 am

    [...] one question to sales chief Jeff Johnson. The business trends story remained the same as it was in June: The sweet spot for new sales remains Voice of the Customer/Voice of the Market, while [...]

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