I had a brief chat with the Attensity guys at their Teradata Partners Conference booth – mainly CTO David Bean, although he did buck one question to sales chief Jeff Johnson. The business trends story remained the same as it was in June: The sweet spot for new sales remains Voice of the Customer/Voice of the Market, while on-premise/SaaS new-name accounts are split around 50-50 (by number, not revenue).
David’s thoughts as to why the SaaS share isn’t even higher – as it seems to be for Clarabridge* – centered on the point that some customers want to blend internal and external data, and may not want to ship the internal part out to a SaaS provider. Besides, if it’s tabular data, I suspect Attensity isn’t the right place to ship it anyway.
*Speaking of Clarabridge, CEO Sid Banerjee recently posted a thoughtful company update in this comment thread.
When I challenged him on ease of use, David said that Attensity is readying a Microstrategy-based offering, which is obviously meant to compete with Clarabridge and any of its perceived advantages head-on.