December 11, 2007

Thoughts from an overview of technology marketing

As part of the Monash Advantage program, I published a proprietary Monash Letter about online marketing … and another one … and some further stuff so proprietary I’m not even putting out teasers about it. Now I’ve taken the next step, and written another Letter with a complete overview of software-centric marketing strategy and tactics (lead generation aside). That’s proprietary too, and only available in full if you have access to the secure Monash Advantage website, but here are some semi-random highlights for public consumption.

Edit (February, 2010): Actually, the Monash Letter was discontinued. I’ll take a look at putting some of the content out in public, probably on Strategic Messaging.


One Response to “Thoughts from an overview of technology marketing”

  1. Five kinds of public relations | Strategic Messaging on February 28th, 2010 3:48 am

    […] among the various kinds of marketing — awareness-building, positioning, competitive de-positioning, lead generation, and so on. But I would like to at least point out that there are different […]

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