March 6, 2007

Online marketing checklist for enterprise IT vendors

A recent Monash Letter covered online marketing strategy in considerable detail. The complete seven-page Letter is exclusive to Monash Advantage members, but I thought I’d share a summary checklist here. If you’re an enterprise IT vendor, and you don’t do all these things, you’re probably missing some major marketing opportunities. (The good news is – nobody, including your competitors, is doing all of these things yet.)

Links about marketing and customer communications via blogging


7 Responses to “Online marketing checklist for enterprise IT vendors”

  1. DBMS2 — DataBase Management System Services»Blog Archive » DBMS market competitive overview (Part 1) on March 6th, 2007 10:38 am

    […] That’s not the only Monash Letter recently released; another one covered online marketing strategy and tactics. […]

  2. Steve Hauser on April 4th, 2007 3:10 pm

    Wow,Thanks for putting it together.
    marketing strategy

  3. Text Technologies»Blog Archive » The integrated marketing communications blog on November 7th, 2007 6:00 am

    […] up on a piece earlier this year, I just published a Monash Letter called “Online Marketing Shortcuts.” As always, […]

  4. Text Technologies»Blog Archive » Thoughts from an overview of technology marketing on December 11th, 2007 3:54 pm

    […] part of the Monash Advantage program, I published a proprietary Monash Letter about online marketing … and another one … and some further stuff so proprietary I’m not even putting […]

  5. Webseiten Optimierung on December 21st, 2007 4:23 pm

    Danke, geile Infos. Noch besserer Blog. Gibt es die Moeglichkeit ein Newsletter bei dir zu bestellen?

  6. Curt Monash on December 23rd, 2007 6:48 am

    Ja, durch

    Und Blogspam wird dich gar nicht helfen, da wir den “nofollow” Tag benutzen.

  7. Marketing Articles on April 14th, 2008 1:06 am

    Thank you for sharing these very important strategies. Let’s unite for our success.


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