May 29, 2007

Text Analytics Summit marketing panel update

When I previously announced the marketing panel for the Text Analytics Summit, I mentioned four outstanding panelists. We’re down to three now, as Dave Kellogg belatedly noticed a conflict which mandated that he never should have accepted in the first place. I’m comfortable going with just three; we’ll have more time for audience participation, including I hope from some of the usual-suspect folks who will also be speaking at other points during the two days. (Hi, Olivier and Ramana!) In the unlikely case that there are any further defections, and I’ll try to rope one or two of them onto the panel on an emergency basis.

As for subject matter, I encourage everything to think about and comment on the issue groups I previously raised. I also think it might be interesting to talk about tactical issues such as lead generation, brand awareness advertising, and the like. It will be particularly interesting to see if evidence and decisions in those areas match up with people’s gut feels about more strategic market issues.


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