May 1, 2007

Huge e-commerce gains claimed by everybody

The folks at Progress claim huge conversion rate benefits to EasyAsk, although unfortunately so far I’ve been unable to drill down and see what those numbers really mean. (Flagship customer = Land’s End.) Baynote makes more modest but still large claims. (Flagship customer = no big names that I’m aware of.) Endeca is clearly the market leader. (Flagship customers = Wal-Mart, Home Depot.) Mercado and Inquira are important players, at least in certain verticals.

I think it’s safe to say that e-commerce site navigation aids constitute a really important product category.

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Categories: Baynote, Endeca, InQuira, Mercado, Progress and EasyAsk, Search engines, Structured search

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