Search engine optimization (SEO)
Discussion of techniques in search engine optimization (SEO). Related subjects include:
- Search engines
- (in the case of “black hat” SEO) Spam and antispam
Has JLove taken the dishonest pages down?
On June 19, I wrote of a very dishonest gambit by a dating service called JLove. Specifically, JLove generated pages for many (First_Name, Last_Name) combos, falsely claiming that people — me included — were members of its site. The story was picked up by Slashdot and by some other blogs. Numerous aggrieved victims found the post and contacted me directly, and in some cases contacted the company as well.
Today, one JLove victim emailed me to say JLove had taken down the offending pages. That looks to indeed be accurate! (At least for now.) If you click on http://jlove.com/names/m/monash/curt/, you no longer see what I described in a prior post; rather, you are redirected to the generic http://jlove.com/
Those pages seem to already be completely gone from Google, as well as Microsoft’s Live.com. Yahoo, however, still has them. To see that, search on each engine for jlove.com curt monash. Yahoo’s cache, at least for now, will also show you what the original page looked like. Read more
| Categories: Online marketing, Search engine optimization (SEO) | 6 Comments |
Fun with the Google External Keyword Tool
Google announced a major upgrade to the Google (External) Keyword Tool — it now gives actual numbers of searches, instead of vague logarithmic green bars. This now makes it very cool for figuring out what people actually search for. Estimated average monthly search volumes include: Read more
| Categories: Fun stuff, Google, Search engine optimization (SEO), Search engines | Leave a Comment |
Some basics of honest SEO everybody should follow
While I hate dishonest SEO, the honest form serves a valuable purpose. And so I prepared a basic SEO (Search Engine Optimization) tip list that virtually every enterprise should follow. To wit: Read more
| Categories: Online marketing, Search engine optimization (SEO) | 3 Comments |
JLove — a classic example of online dishonesty
Edit: As of July 9, the offending JLove pages seem to have been removed.
The online dating service industry has a penchant for deceptive ads, as is evidenced by the large number of scantily-clad women in the small town of Acton, MA who are alleged to desire sex with me, not a single one of whom I’ve ever seen in a checkout line at our supermarket.
But I just discovered a new twist, courtesy of a scammy dating service called JLove. Read more
| Categories: Online marketing, Search engine optimization (SEO) | 35 Comments |
Google is idiosyncratic about what it displays
I was testing the new blog theme installed on Software Memories, specifically to see whether the title and description in the search engine results reflected the metatag title and description I’d just put in, which are
History of the software industry, its companies and its personalities
and
History of the software industry by Curt Monash, who’s been in the middle of it since 1981
respectively.
Well, the answer turns out to be a resounding “Yes and no.” Read more
| Categories: Google, Search engine optimization (SEO), Search engines | Leave a Comment |
Google seems to have rehabilitated us
As previously noted, we were de-indexed by Google, due to the injection of a whole lot of spammy hidden links. We’re back now, after about two weeks, even on the blog (this one) where there was no official de-indexing notice and hence no way to apply for re-consideration. And thus we once again have high rankings for search terms such as Netezza, DATAllegro, Clarabridge, and Attivio.
We’re designing a new blog theme — the current one is just an emergency stopgap — that will (among myriad more important virtues) be more SEO-friendly. I’ll be curious to see whether that makes much actual difference from a search ranking standpoint.
| Categories: Google, Search engine optimization (SEO), Spam and antispam | 1 Comment |
Drive-by Google de-listing
As previously noted, we got hit with some hidden text, probably by SQL injection, and that lead to a Google de-listing. Of the three blogs affected by the attack, I got a de-indexing notice for one (DBMS2); another was de-listed without a notice (Text Technologies); and a third seems to have waltzed through still indexed (Software Memories). I also received a de-indexing notice for another site I have nothing to do with and indeed had never heard of before. Go figure …
We’ve now upgraded to Wordpress 2.5, which should close the vulnerability. (Thank you Melissa Bradshaw!) Fearing our old, buggy theme would degrade further, we upgraded to a new one, Biru, designed by Bob. There are some teething-pain stability issues, but if they don’t cause a reversion in the next day, I’ll apply to Google for re-inclusion. (Uh, does anybody have some boundaries around how long that’s likely to take?)
All these hours of aggravation because some criminal wanted a bit of SEO advantage …
| Categories: Google, Search engine optimization (SEO), Spam and antispam | 1 Comment |
Over 80 percent of blog posts are probably spam
Doug Caverly highlights a Matt Mullenweg quote indicating that about 1/4 of all the blogs ever on Wordpress.com were spam (aka splogs). Now, that’s probably a higher fraction than for the blogoverse overall, because:
- Wordpress.com provides costless hosting; using your own domain costs money.
- Besides being free, Wordpress.com hosting may provide a little “google juice”, which is the whole SEO point of spam blogging.
But there’s one more factor. Splogs have much higher posting frequency than real ones. 10-20+ posts per day is not uncommon, and 50-100+ is not unheard of. That’s 5-10X the post frequency of even the more active human-written blogs. So let’s assume:
- 10% of all blogs are spam.
- 10% of all blogs are actively written by humans.
- 80% of all blogs belong to humans, but are updated very infrequently if at all.
In that case, over 80% (and indeed probably over 90%) of all blog posts are made by machines rather than by human beings.
| Categories: Blogosphere, Search engine optimization (SEO), Social software and online media, Spam and antispam | Leave a Comment |
Anatomy of spam blogs
A post that gives you a clear sense of how gobbledydook is automatically generated (from another knowledgeable black-hat SEO who can’t be bothered to get his permalink structure sensible 
)
Automation secrets of black hat SEO
XMCP writes one of the better black hat SEO blogs. In a post last November, he laid out a ton of advice about automating black hat SEO. Personally, I don’t approve of doing black hat SEO. Still, it’s an intellectually interesting subject. What’s more, black hat SEOs create a large fraction of all websites, and certainly of all blog comments, links, and so on. So it’s interesting to track them.
Most interesting to me and probably to most readers here is the part that shows where black hat SEOs get their content: Read more
| Categories: Search engine optimization (SEO), Spam and antispam | 2 Comments |
