While I hate dishonest SEO, the honest form serves a valuable purpose. And so I prepared a basic SEO (Search Engine Optimization) tip list that virtually every enterprise should follow. To wit:
Refine your objectives
- Figure out who you’re trying to reach, and what they’re likely to be looking for.
- Figure out which keywords you want to and can rank for.
Participate in the web
- Figure out who’ll gladly link to you, and get those links.
- Start and promote satellite websites.
- Provide SEO help to your business partners.
Clean up your website
- Make sure your listing looks attractive in the search engine results
- Use static URLs, with keywords
- Have a clean linking structure
- No forced Flash intros
- No frames
- Limited tables (<div> is better)
- Pluck the HTML low-hanging fruit
- Use your <ALT> tags
- Use <nofollow> tags
I’ve spelled this out in a couple of posts on my new Network World blog, A World of Bytes. That’s right, folks. The five blogs I own — and the two others I’ve set up just for SEO purposes — aren’t enough. When Network World pinged and asked me to do yet another, I couldn’t resist.
- Basic search engine optimization (SEO) steps EVERY enterprise should take (Part 1 — overview)
- Basic search engine optimization (SEO) steps EVERY enterprise should take (Part2 — technical details)
- Some good SEO advice that boils down to “be realistic”