June 19, 2008

Some basics of honest SEO everybody should follow

While I hate dishonest SEO, the honest form serves a valuable purpose. And so I prepared a basic SEO (Search Engine Optimization) tip list that virtually every enterprise should follow. To wit:

Refine your objectives

Participate in the web

Clean up your website

I’ve spelled this out in a couple of posts on my new Network World blog, A World of Bytes. That’s right, folks. The five blogs I own — and the two others I’ve set up just for SEO purposes ;) — aren’t enough. When Network World pinged and asked me to do yet another, I couldn’t resist.

Related links:

Comments

3 Responses to “Some basics of honest SEO everybody should follow”

  1. sem experts on June 20th, 2008 6:53 am

    Thanks for the post.
    This post will help the enterprises and freshers of this field to some rules and tips for search engine ranking.

  2. Daniel Weinreb on June 20th, 2008 9:07 am

    I heard a little SEO hint at BarCampBoston. If your company has a blog, do not make up a new domain name for it. Put it underneath your company’s own domain name, e.g. http://www.mygreatcompany.com/blog. That way, so I’m told, links to it help SEO your main site.

    It’s a very simple thing, but apparently a lot of people don’t know it.

  3. Curt Monash on June 20th, 2008 2:33 pm

    Dan,

    I’m in vehement disagreement with that hint.

    1. To a first approximation, it doesn’t matter. Pages get search engine respect, not sites, except in extreme cases good and bad.

    2. Having a separate domain lets you optimize the blog better, for readers and search engines alike. For example, http://www.thetruthaboutwidgets.com is a better URL for SEO than http://www.acme.com/blog. And http://www.thetruthaboutwidgets.com/green-ohio-frobulators is definitely a better URL than http://www.acme.com/blog/node/17.

    3. It’s not just URLs. Title tags and description tags (the two metatags that matter) are apt to be more beneficial as well.

    4. Realistically, standalone blogs wind up being more “blog-like” than blogs integrated into sites. One gets more involved in the blog community with them. Marklogic’s and Vertica’s off-main-site blogs are more successful than any on-site company blogs I know, except at very prominent outfits like Sun or else at blog/social-media technology companies.

    I could go on, but I’ll spare you … :)

    Best,

    CAM

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