Network World asked me to do an online chat. That isn’t surprising. What’s surprising is that they asked me to focus on social media. My views on social media boil down to:
- Get off the stick and blog!
- Social media are a part of life, especially if you have any valued employees under the age of 40. Get used to it.
- The “dangers” of social media are the same as the dangers of other forms of internet communication. If your employees can’t use email or web surf safely, you’re dead anyway. So stop fretting.
The long form of my views on social media — with a little data warehousing thrown in — may be found here.
In somewhat related news, Jason Fry of the Wall Street Journal showed his exquisite good sense by quoting me carefully about online presence, and expanding upon my points at length.