March 4, 2008

Over 80 percent of blog posts are probably spam

Doug Caverly highlights a Matt Mullenweg quote indicating that about 1/4 of all the blogs ever on WordPress.com were spam (aka splogs). Now, that’s probably a higher fraction than for the blogoverse overall, because:

But there’s one more factor. Splogs have much higher posting frequency than real ones. 10-20+ posts per day is not uncommon, and 50-100+ is not unheard of. That’s 5-10X the post frequency of even the more active human-written blogs. So let’s assume:

In that case, over 80% (and indeed probably over 90%) of all blog posts are made by machines rather than by human beings.

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