TEMIS, part 2 – application areas
CEO Eric Bregand clearly described TEMIS as being in three markets – life sciences, publishing, and “industrial.” However, based on his descriptions, I’d characterize industrial as itself having three components – competitive intelligence, adverse impact detection, and customer satisfaction. Legal is somewhere in the mix too.
The common theme among these markets seems to be an emphasis on applications where complex semantic analysis is important. Actually, I think it would be expedient for TEMIS to use the marketing hook of saying the subjects it does analysis about are complex. Nobody likes to be told their software is complex, but they don’t mind being told they’re experts in a complex discipline themselves.
- Life sciences is TEMIS’ coolest and probably biggest vertical. Indeed, so far as I can tell TEMIS is the runaway market leader in text analytics for pharmaceutical vendors (research and patient care are wider open). Eric mentioned four particular vertical applications — scientific research, patent analysis, adverse event detection, competitive intelligence. And he’s very proud of the UI, which for example lets a scientist actually draw a molecule, thus overcoming the problem that a single protein can have many different names (I think over 20 in some cases).
- In publishing, TEMIS does the extraction and back-end annotation to power custom publishing applications and the like. Mark Logic is a natural and repeated partner (Eric and Mark Logic CEO Dave Kellogg are friends and former Business Objects colleagues). In that TEMIS sounds a lot like ClearForest.
- Competitive intelligence consists of crawling the web, reading documents, and funneling the results to a dashboard they provide. This is TEMIS’ biggest market outside life sciences and publishing.
- Temis has expanded adverse impact detection beyond life sciences into the automotive and food markets.
- TEMIS also has a couple of projects looking at surveys about, I think, customer satisfaction.
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[…] Due to various transatlantic communication glitches, I’d never had a serious TEMIS briefing until yesterday, when I finally connected with CEO Eric Bregand. So here’s a quick TEMIS overview; I’ll discuss what they actually do in a separate post. […]
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