I hope to be proved wrong, but I think the Text Analytics Summits going forward will be a waste of time and money. The model the first two years was the same, with key features being:
- Lots of vendor-organized application stories.
- Half a day of badly-organized industry overview.
Most of the attendees are vendors, and the ones I talk with almost uniformly agree they didn’t learn much, and they didn’t meet many prospects either.
If you’re a user or prospect, you can do as well inviting vendors to make sales pitches to you, and eventually calling references. If you’re a vendor, it’s a great place to socialize with your buddies from other firms, but that’s about it. If you’re press or analyst — well, it’s an easy drive for me in Boston, and I’m really focused on this subject area, so I’ve been attending. But almost no other press or analysts went, and I honestly can’t blame them for staying away.
Could this change? Yes. But in my discussions with the organizers, I’ve gotten zero reason to think that it will.