I’m hearing the same thing from multiple BI vendors, with SAS being the most recent and freshest in my mind — customers want them to “integrate” with Google OneBox. Why Google rather than a better enterprise search technology, such as FAST’s? So far as I’ve figured out, these are the reasons, in no particular order:
- Ease of installation (real or imagined).
- The familiar Google brand name.
- The familiar Google UI.
- Google OneBox’s ability to search relational records, reports, etc. along with more tradtional record types.
The last point, I think, is the most interesting. Lots of people think text search is and/or should be the dominant UI of the future. Now, I’ve been a big fan of natural language command line interfaces ever since the days of Intellect and Lotus HAL. But judging by the market success of those products — or for that matter of voice command/control — I was in a very small minority. Maybe the even simpler search interface — words jumbled together without grammatical structure — will win out instead.
Who knows? Progress is a funny thing. Maybe the ultimate UI will be one that responds well to grunts, hand gestures, and stick-figure drawings. We could call it NeanderHAL, but that would wrong …