Analysis of text mining vendor ClearForest (recently acquired by Reuters) and its products. Related subjects include:

August 4, 2006

More on free-form text surveys

I’m a huge fan of the idea that companies should deliberately capture as much information as possible for analysis. In the case of text, since I personally hate structured survey forms, I believe that free-form surveys have the potential to capture a lot more information than traditionally Procustean abominations do. SPSS indicated that there’s indeed some activity in this regard.

I found another example. Read more

July 23, 2006

Introduction to ClearForest

I had a fascinating talk with Jay Henderson of ClearForest Friday. While I have more research to do before I know what I really think, there already is plenty to post about.

ClearForest is one of the two companies whose name comes up for fact extraction applications, probably even a little ahead of Attensity. Their flagship account is the GM deal they did with IBM, kicking off the whole warranty report mining boom. Procter & Gamble is no slouch of a customer either. They’re involved enough in anti-terrorism that, when I asked Jay if he knew who Cogito was, he said “Of course.” And apparently one of their techie founders is the guy who coined the term “text mining” in the first place.

Read more

June 24, 2006

Procter & Gamble on text mining projects

Terry McFadden of Procter & Gamble made a number of interesting points in his Text Analytics Summit talk, in the area of how to build and “amass” (his word) lexicons. Above all, I’m thrilled that he recognized the necessity of amassing lexicography that can be reused from one app to the next. Beyond that, specific comments and tips included: Read more

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