Text Analytics Summit

Posts about or based on the Text Analytics Summit, an annual conference about text analytics formerly called the Text Mining Summit. Related subjects include:

June 25, 2006

Relationship analytics — turbocharge for text mining?

While at the Text Analystics Summit, I came increasingly to suspect that two technologies – both of which I’ve put considerable research into recently — are very synergistic with each other:

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June 24, 2006

The French love their language

One noteworthy aspect of the Text Analytics Summit is the French presence. France is generally inept in the software industry, but the text mining business is a clear exception. Temis is a French company. SPSS’s text mining operation (which was Lexiquest), is part French, part English, and run by a Frenchman. Teragram was founded by French guys. For variety, clustering company Semio was founded by a French semiotics professor, and nStein’s managers are a bunch of Quebecois.

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June 24, 2006

Attensity, extractive exhaustion, and the FRN

Two of the clearest and most charismatic speakers in the text mining business are Attensity cofounders Todd Wakefield and David Bean. Last year, Todd’s Text Mining Summit speech gave an excellent overview of the various application areas in which text mining was being adopted; vestiges of that material may be found in a blog post I made at the time, and on Attensity’s web site. This time, David’s Text Analytics Summit speech was basically a pitch for Attensity’s latest product release – and it was a pitch well worth hearing.
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June 24, 2006

Procter & Gamble on text mining projects

Terry McFadden of Procter & Gamble made a number of interesting points in his Text Analytics Summit talk, in the area of how to build and “amass” (his word) lexicons. Above all, I’m thrilled that he recognized the necessity of amassing lexicography that can be reused from one app to the next. Beyond that, specific comments and tips included: Read more

June 23, 2006

The current state of text mining/analytics marketing?

One thing that didn’t go so well at the Text Analytics Summit was the marketing panel. Indeed, when we wracked our brains afterward, Mary Crissey (who was on the panel) and I could only think of a single observation that was actually made about marketing. Namely, she referred to a core truth of marketing: Just selling features doesn’t work (nobody cares). Just selling benefits doesn’t work (you’re not differentiated). What you have to do is sell the connection between your features and desirable benefits.

So I’m going to try to gather some useful observations on marketing here, filling the gap that the panel left. Key questions I’d love input on include:

1. Which feature-benefit connections do you see customers easily accepting?

2. Which feature-benefit connections is it harder to get them to believe?

3. How are customers defining text analytics market segments?

4. What do they see as the key issues in each segement?

5. Which application areas are showing growth even beyond that of the market overall?

I’m particularly interested in comments from the larger vendors that are selling into multiple parts of the text mining and text analytics market. But everybody else’s input would be warmly appreciated too.

The comment thread to this post is open for business!

June 23, 2006

Notes from the Second Annual Text Analytics (formerly Text Mining) Summit

Thursday morning at the Text Analytics Summit featured, among other things, one excellent panel, a couple of lively and interesting presentations, and the usual tedious discussion of “What do we call this technology area anyway?” Lots of airtime went to industry stars such as Olivier Jouve (SPSS), Todd Wakefield (Attensity), Ramana Rao (Inxight), and Mary Crissey (SAS). There also was a gratifying repetition from the front of the room of the statement “Curt is right”, so as of when I’m writing these notes (midday) I’m happy, even if Ramana somehow neglected to join that chorus …

Repeated themes and messages included:

I’ve only slept one night in the past three, so I’ll stop here and blog more about the conference later.

June 13, 2006

Text analytics white papers

The Text Analytics Summit folks have created a page where you can download a bunch of whitepapers. Most of those are tripe, of course, but I’m finding some of them interesting. The first few Megaputer ones I looked at seemed to have non-obvious application stories. The two SPSS ones actually called “Case Study” are worth a quick glance. And the ones from Lexalytics and Intellisophic definitely seem worthy of more thought and/or research.

Edit: Also possibly worth a look on that page is a Henry Morris opus for ClearForest called “Putting the Why in BI.”

June 10, 2006

DISCOUNT on Text Analytics Summit, June 22-23, 2006

Last year I blogged glowingly about the first annual Text Mining Summit. Now it’s time for the second annual conference, with the name changed to Text Analytics Summit. It is in Boston (next to the Prudential Center/Hynes Auditorium complex) on June 22-23, 2006. From the descriptions*, it sounds a lot like last year’s, with the same high-level industry attendance. Indeed, in many cases there will be exactly the same high-level industry speakers …

*Unlike last year, I wasn’t involved in the planning, and am not going to be a speaker.

Anyhow, I plan to be there. Even better, I am empowered to offer a discount to anybody else who cares to attend. I am told that if you register online, there will be a discount box, and if you enter “CAM” you will receive a $100 reduction in your registration fee.

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