Text Analytics Summit

Posts about or based on the Text Analytics Summit, an annual conference about text analytics formerly called the Text Mining Summit. Related subjects include:

June 14, 2007

Text analytics buzzphrase of the year – “Voice of the Customer”

If there was one theme to this year’s Text Analytics Summit, it’s “Voice of the Customer.” Attensity’s pre-conference press release was about a Voice of the Customer offering. Clarabridge’s sponsored user talk was about a Voice of the Customer app. SPSS’s marketing materials emphasized Voice of the Customer. Sentiment analysis and Web/blog scraping were frequently mentioned, in contexts such as “customer care,” “reputation management,” and/or “competitive intelligence.”

But above all, it was “Voice of the Customer.” I know it’s till June, but I think we have our text analytics industry buzzphrase of the year.

June 14, 2007

Insight into Inxight

Based on a few conversations at the Text Analytics Summit this week, I’ve gotten a richer picture of what’s been going on at Inxight. Here are some highlights: Read more

June 14, 2007

Is nStein ‘n trouble?

nStein canceled out of the Text Analytics Summit, with some bizarre behavior. For example, to the last moment they insisted they were showing up. But then they didn’t, leaving me holding the bag on the Marketing Panel. (Fortunately, Olivier Jouve of SPSS pinch-hit expertly on very short notice.)

This kind of odd reclusiveness is usually a sign of an impending corporate transaction, or at least a desire for one (cf. ClearForest). But for the premier potential buyers there are several stronger and more attractive alternatives to mate with.

And as I pointed out to several folks today, being located in Montreal is unlikely to give nStein a leg up in being acquired by Cognos. That’s not how Cognos evaluates acquisitions.

May 29, 2007

Text Analytics Summit marketing panel update

When I previously announced the marketing panel for the Text Analytics Summit, I mentioned four outstanding panelists. We’re down to three now, as Dave Kellogg belatedly noticed a conflict which mandated that he never should have accepted in the first place. I’m comfortable going with just three; we’ll have more time for audience participation, including I hope from some of the usual-suspect folks who will also be speaking at other points during the two days. (Hi, Olivier and Ramana!) In the unlikely case that there are any further defections, and I’ll try to rope one or two of them onto the panel on an emergency basis.

As for subject matter, I encourage everything to think about and comment on the issue groups I previously raised. I also think it might be interesting to talk about tactical issues such as lead generation, brand awareness advertising, and the like. It will be particularly interesting to see if evidence and decisions in those areas match up with people’s gut feels about more strategic market issues.

March 21, 2007

European Text Analytics Summit

If you go to one text analytics conference, the choice should probably be the US Text Analytics Summit in June. For one thing, it should have a great marketing panel. 🙂 But if Boston is a little far away for you, there’s also a European Text Analytics Summit in Amsterdam, April 26-27, 2007, by the same organizers. And if you register with the discount code MONASH07EU, you’ll save 100 Euros.

March 21, 2007

Text Analytics Summit marketing panel: Membership firmed up

We’ve now solidified the membership of the Text Analytics Summit marketing panel. It is:

Michelle, Michel, and Mary are all obvious choices, responsible for marketing at leading text mining vendors. In addition, Mary has excelled on the same panel in the past, Michel sent me e-mail with some brilliant thoughts on the panel subject, and Attensity has one of the most interesting strategies in the text analytics market.

As for Dave — he’s simply one of the most astute marketing theorists working in software today. And he runs a very interesting text technology company. And he used to be most senior marketing guy in all of business intelligence, when he was SVP at Business Objects. In his copious free time, he writes a really cool blog.

March 7, 2007

Discount to the Text Analytics Summit

If you plan to attend the Text Analytics Summit, there are two things you can do to minimize your registration fee:

  1. Register by March 16 to get a $400 discount.
  2. Use the coupon code 3TAMONASH for an additional $100 off.
March 7, 2007

Three crucial issues in text analytics

As so often happens in life, I have gotten the job of fixing something that I was complaining about. Specifically, I’ve been asked to run the Marketing panel at the Text Analytics Summit in Newton, MA, June 12-13. In connection with this, organizer Ravi Virpal has asked me to come up with three major points or themes I feel we should address. Read more

January 11, 2007

Text Analytics Summit — a promising idea gone bad

I hope to be proved wrong, but I think the Text Analytics Summits going forward will be a waste of time and money. The model the first two years was the same, with key features being:

Most of the attendees are vendors, and the ones I talk with almost uniformly agree they didn’t learn much, and they didn’t meet many prospects either.

If you’re a user or prospect, you can do as well inviting vendors to make sales pitches to you, and eventually calling references. If you’re a vendor, it’s a great place to socialize with your buddies from other firms, but that’s about it. If you’re press or analyst — well, it’s an easy drive for me in Boston, and I’m really focused on this subject area, so I’ve been attending. But almost no other press or analysts went, and I honestly can’t blame them for staying away.

Could this change? Yes. But in my discussions with the organizers, I’ve gotten zero reason to think that it will.

June 26, 2006

Scoping the text mining market

Another Text Analytics/Mining Summit, another occasion to discuss text mining market numbers. Except — it’s really hard to get any specifics. Before writing this post, I decided to web search on text mining market to see if anybody had posted anything about its size or growth. The first and pretty much only relevant hit I could find was my own blog post of a year ago, reproduced below. Oh dear.

Read more

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