June 14, 2007
Text analytics buzzphrase of the year – “Voice of the Customer”
If there was one theme to this year’s Text Analytics Summit, it’s “Voice of the Customer.” Attensity’s pre-conference press release was about a Voice of the Customer offering. Clarabridge’s sponsored user talk was about a Voice of the Customer app. SPSS’s marketing materials emphasized Voice of the Customer. Sentiment analysis and Web/blog scraping were frequently mentioned, in contexts such as “customer care,” “reputation management,” and/or “competitive intelligence.”
But above all, it was “Voice of the Customer.” I know it’s till June, but I think we have our text analytics industry buzzphrase of the year.
Categories: Attensity, Clarabridge, SPSS, Text Analytics Summit, Text mining, Voice of the Customer
Subscribe to our complete feed!
Comments
3 Responses to “Text analytics buzzphrase of the year – “Voice of the Customer””
Leave a Reply
My take is at http://intelligententerprise.com/blog/archives/2007/06/voice_of_the_cu.html .
Thanks, Seth.
I’ve got to change my WordPress themes. Trackbacks rarely work, except from my own blogs or from spammers …
[…] of Marketing, just introduced me to a nice phrase — Voice of the Market, obviously related to Voice of the Customer. As Michelle put it: We’ve also expanded into what we call Voice of the Market data – […]