June 10, 2008

5 ideas for how to pick between Attensity and Clarabridge

Jim D. of UPS asked in the comment thread to the recent Attensity update post how one should decide between Attensity and Clarabridge. I wrote an answer, and then decided to just split it out in a separate post. Here are five ideas about how to pick between Attensity and Clarabridge for the kind of Voice of the Customer/Market application both companies are focusing on.

1. Attensity is the older company than Clarabridge, and is good at more things. Is Clarabridge really good at everything you want them to be?

2. In particular, Attensity has more overall sophistication at linguistic extraction. Do any of the differences matter to you?

3. Both companies are working hard on ease of use, for multiple kinds of user (business user tweaking linguistic rules, IT user, etc.). Whose approach and feature set do you like better?

4. Usually, buying one of these products involves some professional services. Whose organization do you like better?

5. Attensity’s default database schema for its exhaustive extraction is pretty flat and normalized, as befits a happy Teradata partner. Clarabridge’s is more of a star schema, as befits a bunch of ex-Microstrategy guys. Either can be straightforwardly translated into the other, so you may not care — but do you?


4 Responses to “5 ideas for how to pick between Attensity and Clarabridge”

  1. Jim D on July 28th, 2008 1:04 pm

    Thanks for the note. I had not followed up on this.

    Apologies. But we do have a task plan for Q3 where this advice comes in very handy.

    So unless you are a MicroStrategy/Star Schema fan, you are better off with Attensity. Right?

    Your post helped us validate some of our internal selection criteria.

  2. Curt Monash on July 29th, 2008 1:18 am

    If you think one will be significantly easier to adopt than the other, for any combination of technical and business reasons, go with that one.

    If other considerations are a toss-up, Attensity’s greater semantic sophistication is a worthy tiebreaker.

    Please let me know how your project progresses,


  3. Lori Ezell on January 23rd, 2009 3:42 pm

    Hi, Curt.

    I just came across your post and would like to ask Jim D if UPS is still considering using text analytics/voice of the customer? If so, how can I contact him? Thank you.

  4. Curt Monash on January 28th, 2009 12:33 am

    Hi Lori,

    I haven’t been in touch with Jim since he posted.



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