October 17, 2007

Business Objects-Inxight update

I’m at the Business Objects annual user conference, and had a couple of chances to talk with Inxight/text analytics folks. When I asked about areas of commercial application traction, answers were similar to those I got from Attensity and Clarabridge, but not quite the same. Specifically:

The Business Objects/Inxight folks also made a couple of interesting general technical points. When I challenged the usefulness of text analytics in dashboards, they pointed out how it can at least be a good drill-down. (Example: You’re getting unusually many of customer complaints in a particular time frame; you drill down into a text mining-based graphic to see which particular areas of complaint have spiked.) Also, when I mentioned exhaustive extraction, Ian Hersey pointed out that in many cases the intermediate results of Inxight tagging and so on happen to be stored in an RDBMS.

Perhaps most important, I got a general feeling that Business Objects is serious about integrating Inxight into its general product offerings, which is not good news for independent text mining vendors such as Attensity or Temis (except insofar as it heats up the acquisition market for same). On the other hand, I’ve gotten nothing but confirmation of my view that Business Objects plans to remain a good OEM partner, even to competitors such as SAS.

This is my first post from the conference. There surely will be more soon on DBMS2 and the Monash Report.


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