January 12, 2008

A claim that Google is doing pretty detailed extraction

In a blog post focusing on SEOing for local search, some interesting claims are argued, including:

  1. Google knows what a review is. (This seems to be “everybody knows it” conventional wisdom.)
  2. Google knows how many stars a review got. (Ditto.)
  3. Google tracks who the reviewer is and how many other reviews s/he wrote (that’s the big insight of the post and related conversation).

Pretty interesting. Text mining companies are paying a lot of attention to Voice-of-the-Market these days; even so, I question whether then can do the same things out of the box.

Categories: Competitive intelligence, Google, Search engines 
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One Response to “A claim that Google is doing pretty detailed extraction”

  1. Text Technologies»Blog Archive » An interesting Matt Cutts interview from December on January 14th, 2008 9:43 pm

    […] I noted recently, Google seems to have a lot of heuristics for identifying particular types of pages. In this interview, the example was that a page that would otherwise seem spammy because it […]

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