Analysis of text mining vendor Clarabridge and its products. Related subjects include:

June 14, 2007

Text analytics buzzphrase of the year – “Voice of the Customer”

If there was one theme to this year’s Text Analytics Summit, it’s “Voice of the Customer.” Attensity’s pre-conference press release was about a Voice of the Customer offering. Clarabridge’s sponsored user talk was about a Voice of the Customer app. SPSS’s marketing materials emphasized Voice of the Customer. Sentiment analysis and Web/blog scraping were frequently mentioned, in contexts such as “customer care,” “reputation management,” and/or “competitive intelligence.”

But above all, it was “Voice of the Customer.” I know it’s till June, but I think we have our text analytics industry buzzphrase of the year.

March 26, 2007

Clarabridge takes on Attensity

Text mining newbie Clarabridge gave me the all-too-customary “Please let us brief you, but then don’t write about it for a while” routine. Now that it’s OK to post, what I’m up for offering is a few salient points in bullet form.

Frankly, if somebody wants an alternative to the Attensity/Teradata/Business Objects partnership they could do worse than talk with Clarabridge.

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