February 11, 2008

Enterprise Twitter

My long discussion Saturday of how to evolve (or replace) Twitter included a short discussion of what might be called Enterprise Twitter. Dennis Howlett just alerted me that there’s been considerable other discussion of the subject recently. For example:

Here’s my take on the subject.

I see four basic (and somewhat overlapping) use cases for Enterprise Twitter:

Real-time short communication. This is a major part of enterprise communication, especially when face-to-face meetings need to be arranged. Enterprise Twitter could do this better than email. It would require limited archiving, decent URL-attaching, and good targeting or filtering by user (work)groups.

Real-time wide outreach. The CEO could (briefly!) share her thought for the day. The cafeteria could announce specials. The salesman on the Universal ACME account could see if anybody else is familiar with UA. The users who help others with crashed PCs could let themselves be interrupted only when they actually don’t mind helping. This is probably the Enterprise Twitter use that requires the fewest changes from Twitter’s current form, although stuffier enterprises may require profanity filters and the like.

IM integration. Instant messaging is a very useful enterprise tool, since the alternatives are less timely or more distracting. That can and should be wholly integrated with Enterprise Twitter. Sometimes IM conversations expand to more than two people. That’s all the more reason for Twitter integration.

Beyond the firewall. IM discussions can and should penetrate the firewall, including employees, partners, customers, suppliers, and so on, just as email does. The Enterprise Twitter form of this is like a permanent (and hence very low average volume) IRC/AOL chatroom. To make that happen you need good group selectivity, good security, and perhaps also some nannyware oversight (profanity, intellectual property, hucksterism, etc.) .

If the messaging and office productivity software vendors don’t provide filter-rich Enterprise Twitter, somebody else most likely will.


22 Responses to “Enterprise Twitter”

  1. links for 2008-02-12 « Dmartel’s Weblog on February 12th, 2008 1:10 pm

    […] Text Technologies»Blog Archive » Enterprise Twitter […]

  2. Twitter for the Enterprise | Episteme on February 13th, 2008 12:20 pm

    […] friend Jennifer pointed out an interesting blog entry over at Curt Monash’s site about the use of Twitter in the enterprise. He cited four interesting use cases: real-time short […]

  3. Text Technologies»Blog Archive » More Twitter use cases on February 13th, 2008 3:35 pm

    […] I posted about four Enterprise Twitter use cases. Episteme responds that that’s all well and good, but what’s really important is that […]

  4. Text Technologies»Blog Archive » Six blind men and the Twitter elephant on February 15th, 2008 12:43 pm

    […] recently put up two posts on Twitter use cases. For yet another — well, as Shakespeare didn’t quite say, a 140 character […]

  5. Daniel Weinreb on February 16th, 2008 10:14 am

    Any Twitter for an “enterprise” ought to have an option for encryption.

    There used to be “Yahoo Enterprise Instant Messaging”, which was used within BEA Systems because it had encryption. It might be interesting to see what else it had; I think it may have also had an authentication feature, but there may have been other things that did not have to do with security.

  6. Curt Monash on February 16th, 2008 3:27 pm

    Agreed. Enterprise Twitter needs a whole raft of basic security features to ensure that messages are only seen by those intended.


  7. » Twitter- Can It Add Value In The Workplace? Melina Murray on February 21st, 2008 12:46 pm

    […] in the workplace. Mike Murray’s post on Episteme got me thinking. He linked to a post from Text Technologies that listed more viewpoints and thoughts. I like the idea. It doesn’t necessarily work for all […]

  8. The QuickBase Team Collaboration Blog on March 15th, 2008 10:08 pm

    Adventures in Social Networking via Enterprise-wide Team Collaboration…

    Ok, I admit it – I’m at least a click or two behind the social networking cutting edge…Not way behind, but by no means a hardcore facebook junkie. So when our Web Designer Joshua McGinnis came back from SXSW and said that Twitter was all the rage…

  9. Does Twitter fill a communication void? at Sims Learning Connections on March 24th, 2008 10:38 am

    […] Enterprise Twitter, Curt Monash, 11 February 2008 (one of several entry points to this discussion) […]

  10. Featuritis » Blog Archive » Micro-Blogging Getting Popular on March 25th, 2008 8:40 am

    […] variety of reasons like life streaming, marketing activities, live event commentary and even some enterprise use cases. So will micro blogging eat into the activity of regular blogging? With many clones like ReYou, […]

  11. Get More Out of Twitter: Top Posts, Links and Tools | Sheri Larsen's Flying Cloud on May 17th, 2008 11:29 am

    […] Technologies: Enterprise Twitter – the author’s thoughts for an enterprise version of Twitter with real-time short […]

  12. List of Enterprise Microblogging Tools: Twitter for the Intranet on September 8th, 2008 11:19 pm

    […] a flurry of startups to offer similiar features, first read up on the pros and cons as well as some potential use cases. It’s interesting to see the need to justify enterprise needs of such tools that are already […]

  13. Ferramentas de Microblogging para empresas « HSM on September 9th, 2008 9:26 am

    […] Já era de se esperar que o sucesso do Twitter iria trazer muitas outras empresas fazendo ferramentas similares. Estão surgindo, especialmente nos Estados Unidos, muitas ferramentas que prometem ser o Twitter da Intranet. Existem muitos prós e contras e alguns potenciais utilidades. […]

  14. List of Enterprise Microblogging Tools: Twitter for the Intranet | Enterprise Social Search on September 15th, 2008 3:54 am

    […] a flurry of startups to offer similiar features, first read up on the pros and cons as well as some potential use cases. It’s interesting to see the need to justify enterprise needs of such tools that are already […]

  15. Twitter-ing in the Enterprise - are we kidding? at Cynapse Blog on November 8th, 2008 5:42 pm

    […] we saw a lot of enthusiasm and discussion about using statuslogging / microblogging tools in the enterprise. While not all have been positive […]

  16. Do we need to Monetize Twitter? « Are You Hiring? on December 17th, 2008 9:37 pm

    […] Twitter Enterprise.  Now, how much would it cost to build this in-house? […]

  17. Why Monetize Twitter? « Are You Hiring? on December 17th, 2008 9:44 pm

    […] Twitter Enterprise.  Now, how much would it cost to build this in-house? […]

  18. Why Monetize Twitter? on December 25th, 2008 7:17 am

    […] Twitter Enterprise.  Now, how much would it cost to build this in-house? […]

  19. Persia N on April 1st, 2009 4:23 am

    cyn.in collaboration suite with cyn.in Desktop is another good concept for Mirco-blogging niside Enterprise http://www.readwriteweb.com/archives/new_from_cynapse_activity_streams_on_the_company_desktop.php

  20. Michael Fulton on May 12th, 2009 11:17 am

    Is an enterprise twitter a requirement? Would a Facebook-like status fulfill the need as part of an Enterprise Social Networking tool?

    What is the real value equation of twitter vs Facebook status, both for personal and for work?

  21. Curt Monash on May 13th, 2009 3:18 pm


    The needed functionality — specifically in filtering — goes far beyond what Twitter offers today. At the moment, Facebook is actually closer to what enterprises need than Twitter is. But what’s really needed is a superset of what either now offers.


  22. twitter replies by SMS on January 17th, 2010 7:59 pm

    I think my twitter app could be very useful as an enterprise app. I’d be happy to set one up for any company that needs that kind of communication over SMS.

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