Natural language computer interfaces were introduced commercially about 15 years ago*.  They failed miserably.

*I.e., the early 1980s

For example, Artificial Intelligence Corporation’s Intellect was a natural language DBMS query/reporting/charting tool.  It was actually a pretty good product.  But it’s infamous among industry insiders as the product for which IBM, in one of its first software licensing deals, got about 1700 trial installations — and less than a 1% sales close rate.  Even its successor, Linguistic Technologies’ English Wizard*, doesn’t seem to be attracting many customers, despite consistently good product reviews.

*These days (i.e., in 2009) it’s owned by Progress and called EasyAsk. It still doesn’t seem to be selling well.

Another example was HAL, the natural language command interface to 1-2-3.  HAL is the product that first made Bill Gross (subsequently the founder of Knowledge Adventure and idealab!) and his brother Larry famous.  However, it achieved no success*, and was quickly dropped from Lotus’ product line.

*I loved the product personally. But I was sadly alone.

In retrospect, it’s obvious why natural language interfaces failed. First of all, they offered little advantage over the forms-and-menus paradigm that dominated enterprise computing in both the online-character-based and client-server-GUI eras.  If you couldn’t meet an application need with forms and menus, you couldn’t meet it with natural language either.

Even worse, NL actually had a couple of clear disadvantages versus traditional interfaces.  First of all, it required (ick!) typing, often more typing than the forms and menus did.  Second, forms and menus tell the user exactly what he can do. Natural language, however, lets him give orders the computer doesn’t know how to follow.  This is inefficient, not to mention frustrating.

However, even in 1983, it was obvious that the typing objection would go away some day, because of speech recognition — once desktop computers reached 100 MIPs or so.  (Effective keyboard-replacement speech recognition – as opposed to true natural language understanding — is mainly a matter of processing power.)  15 years later, standard PCs exceed 100 MIPs (assuming that 1 MIPs = a couple of megahertz for these purposes), and speech recognition is indeed getting practical.

In fact, as become increasingly evident recently, speech recognition is now a hot technology.  Bill Gates has been talking it up for a couple of years.  Increasingly, the press has swung to believing him … And my parents just bought a PC with two speech recognition products on it.

That said, speech recognition is as misunderstood (no pun intended) as most artificial intelligence technologies.  Yes, it beats typing, in a number of circumstances:

• On the telephone (duh!)
• “Busy hands” and/or “busy eyes” applications and locales (doctors‘ offices, trading floors, warehouses, etc. – and, some day in the future, your kitchen and car)
• People simply reluctant to type (e.g., anybody with sufficient wrist or back problems, and many males over the age of 45)

But before our computers talk back and forth with us in the voice of Majel Barrett Roddenberry, applications are going to have to add several important elements required for truly functional natural-language  interfaces:

• Intuitively clear names for everything on (or just behind) the screen
• Application-specific disambiguation logic

For most practical purposes, the latter requirement equates to

• A new generation of document selection technology

THE RULE OF NAMES

According to legend, knowing something’s name gives you power over it.  When that “something” is a button or menu choice on a speech-enabled computer, the legend is literally true.  But when a feature doesn’t have an obvious name, you can’t easily invoke it.

When applications consisted mainly of forms and menus, this was rarely a problem.  Everything had a clear role and label.  But web pages are less organized.  Hyperlinks can be scattered all over the place, with little rhyme or reason.

Frankly, I don’t think this is a hard problem to solve.  It wouldn’t take a lot of XML to divide the page into clear regions, so that commands like “Show me article #3″ (on a search results list) could be interpreted in the obvious way.  But it does take at least some discipline; random web pages will not necessarily be easy to “talk” to.

CYBERNETIC LISTENING SKILLS

The bigger challenge is to make sure that the application can respond in some useful way, no matter what command it’s given. This is even more difficult than it was 15 years ago, because of the radical increase in “casual” computer usage.  In the old days, we could assume the user had some clear business reason for using the application, and if necessary that s/he had time to be trained (even if people rarely sat still for as much training as they really needed).  Therefore, we could at least assume that the users had at least a general idea of what the application did, and hence of which commands the computer could obey.  From an NL standpoint, we could assume that what they actually “said” (which in those days meant “typed”) was at least reasonably close to what they were “supposed” to say.

Now, however, some of the most important applications are internet e-commerce and portals, competing and begging for the user’s attention.  The user is there strictly on a voluntary basis, and if he doesn’t get immediate gratification, he‘s gone, history, hasta la bye-bye.  Site-specific training isn’t even a consideration. And even if somebody did actually take a class on “How to use Excite,” the knowledge would be obsolete in six months.  So applications, if they are to have natural language interfaces that please and respond to users, have to be able to respond pretty much to any command.

Ideally, voice-enabled systems would be like the computers on Star Trek, which can return information from vast archives, brew a pot of Earl Grey tea, play three parts of a quartet, create self-aware life forms, or answer questions like “Computer, what is the nature of the universe?”  More realistically, they should be able, for example, to respond to a command like “Tell me about flights to Miami” by automatically giving the user a travel-reservation application or web page, and entering Miami in the appropriate form field.

If one thinks about the complications in such a system, it becomes clear that there are only two possible ways an application system can be designed to respond meaningfully to an enormous range of reasonable possible requests.

1. It can do the equivalent of saying “I’m sorry, I didn’t understand that,” “I’m sorry, I can’t do that,” and so on.

2. It can interpret many commands as text-search strings, and return appropriate results.

The first strategy – application-specific disambiguation logic, clear responses to “errors,” etc. — is absolutely necessary.  No software is perfectly intelligent; the user will have to be asked for disambiguation help from time to time (just as clerks today ask customers to repeat their requests!). I’m not going to go into much detail about how that works because, frankly, it’s a tricky thing to get right.  Users hate unnecessary disambiguation steps. They also hate the incorrect responses that result from ambiguity, and do tolerate being asked for help when it’s truly needed.  In short, whatever you build the first time around will probably be wrong.  So build something fast; then run, don’t walk, to the nearest usability lab, find out how you screwed up, and redo your system until you get it right.

I’m convinced that the second strategy — heavy reliance on text search technology — is a requirement as well. Just try to name a major web site that doesn’t use text search.  True, text search has gotten a bad rap recently, mainly because a whole generation of search engines didn’t really work.  But it will stage a comeback.

Related links

• My December, 2007 survey of speech recognition technology
• Star Trek fun

]]> http://www.texttechnologies.com/2009/05/30/men-are-from-earth-computers-are-from-vulcan/feed/ 2 http://www.texttechnologies.com/2008/06/19/text-analytics-marketplace-competitive-landscape-trends/ http://www.texttechnologies.com/2008/06/19/text-analytics-marketplace-competitive-landscape-trends/#comments Thu, 19 Jun 2008 07:35:39 +0000 Curt Monash http://www.texttechnologies.com/?p=249 As I see it, there are eight distinct market areas that each depend heavily on linguistic technology. Five are off-shoots of what used to be called “information retrieval”:

1. Web search

2. Public-facing site search

3. Enterprise search and knowledge management

4. Custom publishing

5. Text mining and extraction

Three are more standalone:

6. Spam filtering

7. Voice recognition

8. Machine translation

This list comes from a talk I gave Monday at the Text Analytics Summit called The Text Analytics Marketplace: Competitive landscape and trends. In half an hour, I covered the first five areas (in Sue Feldman’s word, at a “gallop”). The slide deck has been uploaded to the link below. I plan to break out the material from the talk into a series of blog posts over the next few (or perhaps not-so-few) weeks.

Slides:

• The Text Analytics Marketplace: Competitive landscape and trends

Other posts based on those slides:

• Three specialized markets for text analytics (based on Slide 2)
• 6 trends that could shake up the text analytics market (based on Slide 19)
• Why search technologies are going to recombine (in A World of Bytes, based on Slide 19)
  

That’s about all the detail I could muster. When we discussed this, we talked past each other a fair amount. It’s clear they’ve thought about direct analytic integration and also about how text and tabular data could work together side-by-side. But I didn’t get the impression their otherwise top-of-the-line technology-consuming customers were doing everything with text analytics that the technology makes available.

Perhaps a partnership with a tokenization OEM would stand Apama in good stead.

*Other company or product names in the mix at various times include AI Corp and English Wizard. Not inappropriately, it seems that Larry has quite an affinity for synonyms …

EasyAsk is still a small business. The bulk is still in enterprise query, but new activity is concentrated on e-commerce applications. While Larry thinks that they’ve solved most of the other technical problems that have bedeviled him over the past three decades, the system still takes too long to implement. His rough rule of thumb is that implementation — i.e., building the thesaurus – takes 10% as much effort as overall database design did in the first place. That comment leads to what seems to me to be a pretty obvious suggestion: Focus on selling to sites that have already installed a “semantic layer” (Business Objects’ term) or the equivalent while setting up their BI system – whether or not EasyAsk can get actual partnerships with BOBJ, Cognos, et al. And I’ll stop right there, because I’m not sure whether Larry’s comments on what they have or haven’t done in that regard were meant as general briefing material, or were under NDA in our client relationship.

In the e-commerce area, EasyAsk is a direct competitor to Mercado, with a lot of analogous functionality. As previously noted, they claim their users enjoy particularly strong revenue benefits. After talking about it with Larry, I now feel it’s a sincere and credible claim. Neither he nor I would claim the case has been proven with shining statistical rigor (and my doubts as to its fundamental merits remain greater than his). But Larry is a smart and honest man, and when we discussed it I didn’t happen to catch him in any obvious and uncharacteristic thinking errors.

Takeaways from the conversation included:

• Customers are often software OEMs, especially in the health care and human resource areas.

• SQL generation times are down to a millisecond or so.

• MDX is a future direction for them, as an alternative to SQL. To the extent MDX syntax is ugly, that’s a plus for them, not a minus!

• Larry feels they’ve gotten a lot better at navigating people to canned reports and the like, rather than just re-executing queries for them. On the other hand, when I told him a vision I first pitched on his behalf (and to him) in 1984 about application command-and-control, I didn’t get a lot of recognition. Too bad. That kind of thing is central to natural language’s potential ability to solve some of the inherent problems of dashboards.

• The obvious voice recognition/natural language pairing now works pretty well for known users, but isn’t good yet for web applications.

• Since being acquired by Progress they’ve become much more multilingual. (I guess the name “English Wizard” gives a clue as to how multilingual they used to be.)

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Technorati Tags: Progress Software, EasyAsk, natural language, Mercado

I think it’s safe to say that e-commerce site navigation aids constitute a really important product category.