February 15th, 2008 Curt Monash
I got a long email today from a Very Smart Person who asked, in effect “What is Twitter for? I don’t get it.” Coincidentally, Rex Hammock posted a good answer yesterday, albeit with a bad title that I won’t repeate. The essence was:
… the most amazing thing about Twitter is this: everyone uses it differently.
It’s a little like trying to explain the telephone by describing what people talk about on the phone. “Telephones are devices that teenagers use to spread gossip.” “Telephones are the devices people use to contact police when bad things happen.” “Telephones are the devices you use to call the 7-11 to ask if they have Prince Albert in a can.”
Like the Internet itself, Twitter is hard to explain because it doesn’t really have a point. And it has too many points. Here’s what I mean: All it does is provide a common-place to relay short messages to a group of people who agree to receive your messages. Here’s the second part of what i mean: When you stop thinking those short messages aren’t limited to “I’m about to get on the elevator” but can be eye-witness accounts of breaking news stories or bursts of business-critical intelligence, or warnings that a gun-man is loose on campus, or shared conversations about political debates you and your friends are watching on TV, the possibilities of what can be done using Twitter becomes amazingly confusing — I think in a good way.
I’ve recently put up two posts on Twitter use cases. For yet another — well, as Shakespeare didn’t quite say, a 140 character limit is the soul of wit. Here’s my (ever-changing) list of Twitter “favorites”. The humor ranges from the sophomoric to the erudite; there are some serious aphorisms as well.
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Posted in Fun stuff, Humor, Social networking, Social software and media, Twitter | 1 Comment »
February 13th, 2008 Curt Monash
Monday, I posted about four Enterprise Twitter use cases. Episteme responds that that’s all well and good, but what’s really important is that Enterprise Twitter would lead senior management to communicate in a human way with the team. I agree completely, and think this is one of the big reasons Enterprise Twitter could be an improvement over email for many uses.
That post also illustrates a use of public Twitter. Read the rest of this entry »
Posted in Social networking, Social software and media, Twitter | 2 Comments »
February 11th, 2008 Curt Monash
My long discussion Saturday of how to evolve (or replace) Twitter included a short discussion of what might be called Enterprise Twitter. Dennis Howlett just alerted me that there’s been considerable other discussion of the subject recently. For example:
- Dennis reported on an internal SAP Enterprise Twitter research project, and pointed at a number of the other pages I’ll mention. (Note: If that goes anywhere, it will have to be in conjunction with Business Objects.)
- Jevon MacDonald listed pros (many) and cons (few) of Enterprise Twitter.
- Andrew McAfee argues at length that an enterprise needs multiple social networking tools, to match up with different intensities of collaboration among coworkers.
- Niall Cook offers a short, convincing use case for Enterprise Twitter.
- JP Rangaswami also offers use cases.
- Ed Yourdon argues that Twitter is “good enough” for enterprises. But he seems to concede it could indeed be a lot better.
- Paul Gillin praises Twitter’s business potential for us self-employed consultant types.
- Sid offers a number of quick-hit use cases for Enterprise Twitter.
- Bill Ives takes a more skeptical view, focusing on enterprises uses of today’s Twitter.
- Nancy offers many Twitter use cases, some of which are enterprise-relevant.
Here’s my take on the subject.
I see four basic (and somewhat overlapping) use cases for Enterprise Twitter:
Read the rest of this entry »
Posted in Business Objects and Inxight, SAP AG and TREX, Social networking, Social software and media, Twitter | 10 Comments »
February 9th, 2008 Curt Monash
Twitter is a rather new communications service, wildly popular in the technology blogging and podcasting communities. There are close to a million registered accounts or users, but I’d guess the active users number in the low-mid five figures. Even at that low usage, Twitter is on overload, plagued with outages and data loss.
Scaling Twitter is a huge challenge. Doing so will involve changing just about every aspect of what Twitter is. A number of commentators have suggested lesser fixes, but none that I’ve seen is apt to work. (Generally, they forget that UI options will need to change as usage grows.) However, I think I’ve come up with an approach that would indeed work, for:
- Arbitrarily high levels of public Twitter use.
- Twitter integration with other communication tools such as instant messaging or IRC-style chat.
- Enterprise or integrated personal/enterprise use of Twitter.
The sections below cover:
- Future metadata needed by Twitter “tweets” (i.e., posts)
- Filtering enhancements Twitter will need as usage scales (and could greatly use already today)
- Present and future Twitter use cases
- Twitter CEP and database architecture (almost everybody else I see writing about Twitter gets this wrong)
- Enterprise Twitter
- Twitter’s competitive vulnerabilities
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Posted in Social networking, Social software and media, Twitter | 10 Comments »
February 5th, 2008 Curt Monash
Social technology has been hugely important to me since 1991. I met Linda on a Prodigy bulletin board. Blogging is crucial to my business. Mailing lists have led Linda and me to two vacations, most of our computer gaming, multiple TV shows (especially Buffy/Angel), and a whole lot of books. I find LinkedIn useful at times, and for the past few weeks I’ve been Twittering up a storm. My love life, work, and entertainment all are rooted in technology that gets people communicating with each other.
I’m not just saying that for street cred. My experiences also illustrate two important points – people use many different kinds of social technology, and social technology is very important to them. When you feel or hear negatives about MySpace, Facebook, LinkedIn, Twitter, blog reading or whatever – those are indictments of particular services or technologies, not of online social networking in general.
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Posted in Social networking, Social software and media, Twitter | 4 Comments »
February 3rd, 2008 Curt Monash
Many – perhaps most — commentators on Microsoft’s bid for Yahoo are thoroughly missing the point. The most interesting part of Microsoft’s bid for Yahoo isn’t the horse-race retrospective “How did they screw up so much as to need each other?” It’s not the incipient bidding war for Yahoo. And it’s certainly not the antitrust implications.
The Microsoft/Yahoo combination could revolutionize the Internet. I’m serious. The opportunities for huge synergies might just be enough to blast the merged companies out of their current uncreative, Innovator’s Dilemma funks. Search is open for radical transformation in user interface, universal search relevancy, Web/enterprise integration, and just about everything to do with advertising and monetization. Email stands to be utterly reinvented. Portals and business intelligence have only scratched the surface of their potential. And social networking is of course in its infancy.
Here’s an overview of where some synergies and opportunities for a combined Microsoft/Yahoo lie.
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Posted in Enterprise search, Google, Microsoft and Windows Live Search, Search and text storage, Social networking, Social software and media, Spam and antispam, Web site filtering, Yahoo | 14 Comments »
January 28th, 2008 Curt Monash
We all know how “The Year of X” kinds of predictions go. Still, when I read that Forrester Research says enterprises are ready to seriously adopt wikis and message forums, it made sense to me. Email threads — via Notes/Exchange or otherwise — aren’t doing the job any more. It’s time to go straight to communally-created web pages.
Personally, I think it’s also time to further replace email disasters, by having broadcasts over something like an enterprise version of Twitter. Clearly, enterprise Twitter would have to have a lot more tagging, group filtering, and automated censorship — ::sigh:: — than current public Twitter. But that all fits very well into the CEP-based architecture (or some near equivalent) that I believe to be the future of Twitter anyway. So would a complete integration between enterprise Twitter and point-to-point enterprise instant messaging.
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Technorati Tags: social software, Enterprise 2.0, forums, Forrester Research
Posted in Social networking, Social software and media, Twitter | No Comments »
November 19th, 2007 Curt Monash
Beatblogging is a plan to let reporters build social networks out of their list of sources. On one level, that’s no different from setting up a forum to let readers post about stories. But of course there’s a big difference; the reporter is actively involved eliciting and acting upon content provided.
So I have a better, albeit immodest, analogy — Beatblogging is a whole lot like what I already do. Go to my search page and search on Olivier Jouve or Mary Crissey or Mike Stonebraker (most particularly) or Andy Astor or Bill Hobbib or Stuart Frost. You’ll find quite a bit of community participation from exactly the people who are my sources.
Could it be a lot richer than that? Sure. But these are busy people, watching what they say for marketing reasons, and in some cases competing directly with each other. It takes a fair amount of wheedling to get even as much out of them as I do. 
Frankly, with all the blogs and home pages and so on people have today, I’m not sure there’s a point in building yet another destination social network. Fostering discussion on existing blogs and the like may make more sense. We’ll see.
Technorati Tags: Beatblogging, social network
Posted in Blogosphere, Social networking, Social software and media | No Comments »
February 6th, 2007 Curt Monash
Responding to a question by Jon Udell a few hours ago, I argued that private social networking “walled gardens” aren’t needed. The whole thing can be done publicly as well, assuming there’s a central database to help with things like access control, as in the hypothetical service I named “Linkerati.”
Some other comments on his post raise issues like “Yes, but what if a walled garden is the easiest way to get people to post the needed information?” I have a quick reply: Just let all the needed information be entered in the central database, and you’re clearly better off than in a walled garden.
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Posted in Social networking, Social software and media | No Comments »
February 6th, 2007 Curt Monash
Jon Udell asks whether private social networks such as LinkedIn are needed, or whether they can be completely refactored across the public internet. I say the latter. In social networking as in almost everything else, there’s no long-term need for an internet walled garden.
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Posted in Social networking, Social software and media | 1 Comment »