Comments on: Nice new phrase — Voice of the Market http://www.texttechnologies.com/2007/10/05/nice-new-phrase-voice-of-the-market/ Understanding technology ... in both senses of the phrase Sun, 22 Aug 2010 10:21:09 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Seth Grimes http://www.texttechnologies.com/2007/10/05/nice-new-phrase-voice-of-the-market/#comment-26785 Seth Grimes Tue, 20 Nov 2007 11:36:43 +0000 http://www.texttechnologies.com/2007/10/05/nice-new-phrase-voice-of-the-market/#comment-26785 Curt, I came across this entry while writing a VOTC article for my BI Network text analytics channel. I see Voice of the Market a bit differently. The easiest way to explain is by stating that markets are collections of customers and prospects. VOTC focuses individual customers (and perhaps classes of customers, a.k.a. segments), while VOTM takes an aggregate look at larger groupings. That is, VOTM is about collective rather than individual voices. In terms of outcomes, VOTC might predict a particular purchase or a cancellation while VOTM would look at larger predictive models and trends. VOTC would use the communications and records generated in one individual's transactions while VOTM would aggregate individuals' communications and records and also tap those non-transactional, non-operational sources. As I see it, VOTM is essentially Voice of the Collective Customer. Curt, I came across this entry while writing a VOTC article for my BI Network text analytics channel. I see Voice of the Market a bit differently. The easiest way to explain is by stating that markets are collections of customers and prospects. VOTC focuses individual customers (and perhaps classes of customers, a.k.a. segments), while VOTM takes an aggregate look at larger groupings. That is, VOTM is about collective rather than individual voices.

In terms of outcomes, VOTC might predict a particular purchase or a cancellation while VOTM would look at larger predictive models and trends. VOTC would use the communications and records generated in one individual’s transactions while VOTM would aggregate individuals’ communications and records and also tap those non-transactional, non-operational sources.

As I see it, VOTM is essentially Voice of the Collective Customer.

]]> By: Text Technologies»Blog Archive » Text mining applications as per Attensity and Clarabridge http://www.texttechnologies.com/2007/10/05/nice-new-phrase-voice-of-the-market/#comment-22253 Text Technologies»Blog Archive » Text mining applications as per Attensity and Clarabridge Sat, 06 Oct 2007 03:38:01 +0000 http://www.texttechnologies.com/2007/10/05/nice-new-phrase-voice-of-the-market/#comment-22253 [...] allied with Voice of the Customer, and also hot, is Voice of the Market and/or more direct competitive [...] [...] allied with Voice of the Customer, and also hot, is Voice of the Market and/or more direct competitive [...]

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